1. Near-zero CAC

- Proven ability to drive core users at a fraction of industry benchmarks

-> Most new social networks disclose an early-stage CAC of $50-200*

- Dangdi moved 420k target group users organically to CTA in 1 year.

->  91% of these report they want to download and use Dangdi in their daily life.

*) This is a main reason why most investors are skeptical of new social networks. Paying +$50 for a new user isn’t sustainable.

2. Social network business model

- Among the world’s most powerful and profitable business structures.

- Gross profit margins can exceed 70%. That is unique.

- Especially when combined with eCommerce (social commerce).

3. Hypergrowth prospective

- Dangdi targets 3 of the world’s biggest market verticals. These are also high-growth & cash-rich: 60M diaspora’s, 120M tourists, 180M CBEC shoppers

- And they report numerous overlapping pain-points that we explicitly address in Dangdi. No one has done that before*

- Future growth drivers (supported by multiple MBB reports) are the exact components that the Dangdi UX and services are designed around.

*) We reached 86% of all target users in DK test market in less than 2 months. The marketing strategy we used, can be replicated every time we launch in a new region.

4. Full spectrum of 6 superpowers

- Dangdi can realize 6 out of 6 critical digital and AI superpowers for “winning big in digital”. Most startups rarely achieve 1 or 2 of these.

1. 10x improved UX

2. platform business model

3. network effects

4. moats & competitive advantages

5. user retention & community

6. can scale fast with low costs

   
   

1) We have designed a full, avant-garde and differentiated prototype. Roughly half the features are entirely new innovations, while the rest are significant improvements over incumbent platforms. Please ask to see our demo.

2) Successful platform business models have far greater valuation prospective than conventional business models. A growing platform business model with favorable unit economics can become “an airplane while all other businesses are cars”.

3) Since 1994, 70% of all value creation in tech has come from network effects (NFX). Dangdi is uniquely positioned to generate both direct and indirect network effects as a multi-sided platform with integrated cross-stakeholder services.

4) Dangdi can embed “natural moats“ by serving Chinese users and local merchants outside China, while not being a Chinese company. This means trust. Users can build digital currency through the localized Dangdi user profile and gamification system.

5) Dangdi is “in the business of attention” and distinctively combines community, recommendations and entertainment. The Dangdi UX/UI and services can spark a high share of user mind (SUM) with 4 compelling and inventive news-feeds.

6) We’ve already proven we can drive high-volume target users to download fast and cheap. There are 10 central reasons why 91% of our target users cite they want to download and use Dangdi (see below).  

5. Favorable risk/reward ratio

We want to go through the main risks with investor. We believe, the risks are not higher than with an average start-up. Please ask about main project risks.  

Seed project goal is to reach +50k DAUs in North Europe.

If Dangdi can reach first 50k DAUs we can likely reach 1M DAUs in Y3 and 10M DAUs in Y5.

Calculating an (ads-only) ARPU=$13 Dangdi can reach a gross profit of $100M in Y5.  

Central seed investor questions:

1. Can Dangdi reach target users fast with low costs?

2. Will they download?

3. Can Dangdi hook the users?

4. Can Dangdi motivate high-quality UGC production?

5. Can Dangdi generate the first revenue?

To answer these we like to showcase the Dangdi Prototype: describe how Dangdi differentiates from incumbents and explain the details of why there is a strong likelihood users will download and keep coming back. Prototype is designed around these 10 core user hooks:

1. Proximity

2. Community

3. Improving daily life

4. Higher content quality

5. Enhanced UX/UI

6. Openness & transparency

7. Eager to explore new

8. KOL opportunity

9. Gamification & discounts

10. Business opportunities